Is Your Email Marketing Viewed as Spam?

Email marketing can be very effective provided it is not considered as spam. This is critical because when the e-mail marketing is seen as spam, it probably will not be read by the recipient and may not even reach the recipient if it is trapped by the spam filter providers of Internet services. It is therefore essential that business owners who work hard to ensure the email marketing they use is not considered as spam by either the beneficiary or recipient of Internet service providers. This article takes a look at email marketing and specifically how business owners can ensure their emails are not considered as spam.

The distribution list for a marketing campaign via email is one of the critical elements that can help ensure emails sent by the business owner will not be considered as spam. Before this can be achieved is important to understand exactly what is spam. Spam is essentially email which is unsolicited and sent for the sole purpose of advertising or promoting a product or service. Internet users receive mass quantities of spam daily. For some Internet users that spam is a great source of frustration. Other Internet users have become so accustomed to the amount of spam they receive, which hardly notice these emails. None of these scenarios bodes well for business owners who are using email marketing campaigns to promote their products or services. Internet users who are outraged at this type of spam emails may react harshly and report your emails to their Internet service providers. Internet users are unaware that spam is likely to either automatically delete your emails and may block your email address to prevent future emails from reaching them.

Paying special attention to its distribution list email and only recipients who had specifically asked for additional information will help you keep your email to be considered as spam. One way to obtain email addresses for the purpose of orchestrating an email campaign is to ask interested customers to register on their website and choose whether they wish to receive future emails with additional information, advertisements or other useful tips. This ensures the recipients of your emails are genuinely interested in their products and services and is not likely to see their mail as spam.

Another way to ensure your emails are viewed as spam is to give beneficiaries the option of being removed from the mailing list with every email. This is important even when the recipients specifically asked to receive these emails, as they are entitled to change their mind at any time. To provide email recipients the opportunity to withdraw from the distribution list of email every time I want is worthwhile because it allows recipients to have some control of the situation. This is in marked contrast to the Spam which beneficiaries feel they have no control over the situation and there is no way to stop the bombardment of spam from their mailboxes on a daily basis.

Finally, business owners can help ensure your marketing email is not considered as spam by including quality content in emails sent to recipients of the mailing list email. Such measures could include articles, product reviews or a series of short tips which will probably be of interest to all who receive these emails. These emails may also include a soft sales pitch but this sales pitch should not be the focus of the emails. Putting too much attention in advertising is likely to lead to the beneficiaries to take the email is just spam. On the contrary, providing quality information that is useful for the recipient and subtly urging them to perform an action such as making a purchase or researching the details of a product can do that email seems much more useful and less like the spam.