Christian Audigier of the Audigier Empire is at the top of his game. Audigier is famous for his Ed Hardy street rock fashion brand. From T-shrits and bikinis to sunglasses and skateboards, the Ed Hardy brand is hot.
Wine is the newest market to be penetrated by the Audigier machine. The Ed Hardy Cabernet was created to excite the wine market and to entice new wine drinkers.
Consider the range of Ed Hardy-branded beverages: vodka, beer, energy drinks, coffee, tea, whiskey, tequila, energy “shots,” something called “structured water.” And, of course, wine. It is now possible to go from cradle to rehab drinking only Ed Hardy-branded fluids. (latimes)